Finding Markets That Scales In A Fast Paced Digital Environment

Client
Acel Power

Project Duration
24 Months

Acel Power, an electric outboard company, approached us with the goal of scaling their business to $100 million in 12 months. As a relatively new player in the industry, they faced stiff competition from established brands. Our team worked closely with Acel Power to develop a comprehensive digital marketing strategy that would help them achieve their ambitious goal.

We started by conducting in-depth research on the electric outboard industry, identifying the key players, and analyzing their marketing strategies. Based on our findings, we developed a targeted approach that focused on building brand awareness, generating leads, and nurturing prospects through the sales funnel.

One of the main components of our strategy was content marketing. We created high-quality video and photo content showcasing the benefits and features of Acel Power’s electric outboards. We then used social media platforms, including Instagram and YouTube, to distribute the content to a wider audience. By creating informative and engaging content, we were able to build Acel Power’s social media following and increase brand awareness.

In addition to content marketing, we also implemented a highly targeted advertising campaign on social media and Google AdWords. We identified specific keywords and audience demographics that were most likely to be interested in Acel Power’s products and created ads that spoke directly to their pain points and needs. By targeting the right audience with the right messaging, we were able to generate high-quality leads and increase conversions.

We also implemented a lead nurturing campaign that included personalized email marketing and retargeting ads. By providing valuable information and resources to prospects at each stage of the sales funnel, we were able to build trust and credibility with potential customers and increase the likelihood of them converting.

Thanks to our comprehensive digital marketing strategy, Acel Power was able to achieve their goal of scaling their business to $100 million in just 12 months. Our partnership with them continues, as we work to maintain their momentum and drive continued growth.